“Nothing in science has any value to society if it is not communicated, and scientists are beginning to learn their social obligations”    Anne Roe, The Making of a Scientist (1953)

Scientists and technologists increasingly have to add their professional skills with socio-scientific issues. The crisis of traditional media, particularly press and scientific journalism, the rising of the World Wide Web and Science 2.0, ask to scientists and technologists to speak directly to different public. Scientists must be able to explain their work effectively and memorably to no specialist audiences as well as to their peers. Whilst scholars used to rely on browsing published papers in the library or meeting in conferences to keep up-to-date within their research field, the emergence of new media tools, such as wikis, academic blogs and micro-blogs, have enabled communication and dissemination of research-related content without the constraints of time and space (Maron and Smith 2008;Neylon and Wu 2009; Procter et al. 2010b; Gu and Widén-Wulff 2011). Social media seem to have gained certain popularity in the research life cycle among academic and scientific communities, from identifying research opportunities to disseminating findings (Nicholas and Rowlands 2011). Scientists need to have an online presence and an online scientific reputation.

It seems a very hard work, but it is necessary. In this unit we will try to understand communication skills for scientists and technologists and we will try to recognize spaces and languages of different types of communication.

Starting with:

  • basics of sociology and communication of science,

and focusing on

  • institutional science communication,

  • strategic communication,

  • social media management with some suggestion online about reputation and online community management related .


During the SS students can apply a strategic communication plan to their own individual project

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